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Scale Reviews

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Testimonial

This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

Quality Consciousness

The level of concern a consumer has about product quality, including the willingness to pay more to get it, is measured in this scale with four, five-point Likert-type items.  Three of the items are general with regard to product categories while one refers specifically to food.