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Scale Reviews

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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Quality Consciousness

How much a person pays attention to and looks for quality with respect to a category of objects (e.g., products) is measured with three, seven-point items.