You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Reasons for Installing the Product (Independence)

The scale is composed of three, five-point Likert-type items measuring a consumer’s belief that installation of a particular energy-saving device would help reduce his/her dependence on other sources of energy.