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Testimonial
The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta
Regret about Purchasing from the Retailer
The scale is composed of three, seven-point Likert-type items that measure how much a customer regrets having purchased a product from a particular retailer.
