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Scale Reviews

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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Regret (Anticipated Inaction to the Sale)

With four, seven-point items, the scale measures how much a consumer expects that if he/she does not take advantage of a current sale that it will be a mistake.