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Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

Relationship Quality

How much a person considers a relationship he/she has with a particular entity such as a person or company to be characterized by trust and loyalty is measured with four, seven-point semantic differentials.