Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Religiosity (Behavioral)
Composed of four, seven-point items, the scale measures how much a person spends time with other members of a religious organization, enjoys it, and contributes to it.
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