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Testimonial
The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta
Religiosity (Cognitive)
The strength of belief in the existence of GOD and its involvement in one’s life is measured with three, seven-point items.
