I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Repatronage Intention (Airline Service)
Using four statements with a seven-point response format, the scale measures the likelihood that a customer would travel on a certain airline again in the future. Wagner, Hennig-Thurau, and Rudolph (2009) called it loyalty intentions. The scale is phrased hypothetically because participants were responding to a fictional scenario.
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