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Scale Reviews

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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Reward Seeking

The scale has three, seven-point Likert-type items that measure how much a person is motivated to seek something stimulating and satisfying at the current time.