Scale Reviews

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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.

Krista Holt

Senior Director, Research & Design, Vital Findings

Romantic Motivation Activity

The extent to which a person believes a particular activity would help feel more intimate with another person and strengthen their emotional connection is measured with three, seven-point items.

Key Words

emotions, social, love, relationships, strength, improvement

Newest Scale Reviews

Recommendation Concerns

Using five, seven-point Likert-type items, the scale measures how much a person was concerned... read more »

Recommendation Fit

How well a decision-maker believes the recommendation of another person matched his/her own is... read more »

Review Fairness

Four, seven-point Likert-type items are used to measure how much a person believes that a... read more »

Review Helpfulness

The scale uses three, seven-point items to measure how much a person believes a review or set of... read more »

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