Scale Reviews

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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!

Tom Prinsen, Ph.D.

Global Manager Market Intelligence, Biomet Orthope

Satisfaction with Personal Sacrifice

This six-item Likert-type scale measures how much one has a sense of satisfaction in doing things primarily for the benefit of a particular person rather than him/herself.

Key Words

satisfaction, social, love, sacrifice, relationships

Newest Scale Reviews

Brand Agency

With four, seven-point Likert-type items, this scale measures a person’s belief that a... read more »

Loyalty to the Agent

The degree of loyalty a customer has to a particular agent, even if the agent moved to another... read more »

Satisfaction (Interaction with Partner)

How much a person believes he/she and a partner had a strong and happy interaction at a certain... read more »

Regret (Anticipated Inaction to the Sale)

With four, seven-point items, the scale measures how much a consumer expects that if he/she does... read more »

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