Scale Reviews

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Bob Moritz

Marshfield Clinic Research Foundation

Self-Efficacy (Financial)

A person’s confidence in his/her ability to make good decisions is measured with six, five-point items.

Key Words

knowledge, self-efficacy, investments, saving, decision-making

Newest Scale Reviews

Brand Agency

With four, seven-point Likert-type items, this scale measures a person’s belief that a... read more »

Loyalty to the Agent

The degree of loyalty a customer has to a particular agent, even if the agent moved to another... read more »

Satisfaction (Interaction with Partner)

How much a person believes he/she and a partner had a strong and happy interaction at a certain... read more »

Regret (Anticipated Inaction to the Sale)

With four, seven-point items, the scale measures how much a consumer expects that if he/she does... read more »

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