This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Sensitive Nature of the Product
How much a particular product is considered to be private and something that would not be discussed with a stranger is measured with five, seven-point items.
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