Scale Reviews

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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!

Tom Prinsen, Ph.D.

Global Manager Market Intelligence, Biomet Orthope

Smartphone Similarity

This seven-point scale measures how much a consumer believes one smartphone is similar to another phone on four characteristics related to ease of use.

Key Words

attitudes, phone, similarity, comparison, comfortable, visual

Newest Scale Reviews

Empathy for the Business

How much a person feels compassion and sympathy for a business is measured with three, nine-... read more »

Purchase Importance

Three, seven-point items measure how much a person cares about a particular decision and is... read more »

Determination of the Company's Founders

The belief that a company’s founders are intent on working hard and persistently to... read more »

Service Quality (Expected Outcome)

Four semantic differentials are used to measure the degree to which a person believes that if he... read more »

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