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Scale Reviews

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Testimonial

I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

Trust in the Personnel

How much a person believes that people working for an organization (retailer, company, non-profit) have his/her the best interests in mind and keep their promises is measured with three, seven-point Likert-type items.