I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Trust in the Retailer
The level of confidence a person has in a particular retailer and belief in its reliability is measured with five, seven-point Likert-type items.
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