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Scale Reviews

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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Uniqueness of the Object

The scale is composed of three, seven-point Likert-type items that measure how much a person believes an object or experience is different from others he/she has had.