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The Marketing Scales website is a gold mine of information.  It is the only source that helps me understand the psychometric quality of the instruments used in past research.  I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation

Value of the Company’s Donation

Three, seven-point items are used to measure how much a person believes that a particular donation made by a company was helpful and instrumental.  The name of the organization, cause, or person to which the donation was made can be specified in the sentences.