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Scale Reviews

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This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

Value of the Product

How much a consumer thinks that a particular product costs a lot of money is measured with four, seven-point Likert items.  Unlike some other measures of product value, this scale does not explicitly measure if the product is a good deal but rather that the product is considered to be valuable.