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Scale Reviews

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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Warm Glow From Being Altruistic

With five, seven-point items, the scale measures how much a person feels happy and proud after having made an altruistic-related choice.