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Testimonial

I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

Warm Glow From Doing Something Good

With four, nine-point items in a semantic differential format, the scale is intended to measure how much a person feels proud and virtuous as a result of doing something “good,” such as with charitable giving and other forms of prosocial behavior.