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Scale Reviews

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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Weather’s Effect on Mood (Positive)

Composed of three, seven-point items, the scale measures how much a person believes that the current day's weather is making him/her and other people feel good.