The Marketing Scales website is a gold mine of information. It is the only source that helps me understand the psychometric quality of the instruments used in past research. I recommend that researchers bookmark this site . . . they will be back!
Word-of-Mouth Intention (Positive)
The scale has three, seven-point Likert-type items that measure how likely it is that a person will recommend a place and talk about it positively. The sentences are phrased generally enough that they can refer to a wide variety of “places,” e.g., a restaurant, a museum, a church.
Key Words