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Key Words
Each scale is coded with 4 to 6 key words. The key words & number of related scales are listed below..
- ability (13)
- acceptable (7)
- acceptance (44)
- accomplishment (19)
- accuracy (7)
- achievement (25)
- activity (32)
- adaptation (14)
- adoption (28)
- advancement (5)
- advantage (10)
- adventure (10)
- advertising (493)
- advice (53)
- aesthetics (46)
- affect (75)
- affordability (9)
- Age (8)
- agency (14)
- aggression (21)
- agreement (10)
- airlines (15)
- alcohol (5)
- alternatives (8)
- altruism (11)
- ambiguity (10)
- analytical (16)
- anger (54)
- anthropomorphism (16)
- anxiety (47)
- app (8)
- appeal (28)
- appearance (56)
- appreciation (12)
- approach (6)
- appropriateness (74)
- approval (37)
- arousal (86)
- art (11)
- assertiveness (8)
- assessment (9)
- association (16)
- assortment (12)
- atmospherics (24)
- attachment (30)
- attendance (8)
- attention (104)
- attitudes (456)
- attitudes (508)
- attitudes (1335)
- attraction (5)
- attractiveness (76)
- attributions (22)
- authenticity (31)
- authority (15)
- autonomy (37)
- availability (14)
- avoidance (56)
- awareness (23)
- banks (17)
- bargains (13)
- beauty (21)
- behavioral (863)
- beliefs (35)
- believability (51)
- benefits (72)
- benevolence (45)
- blame (14)
- body (26)
- brand (324)
- budgeting (9)
- busyness (6)
- calculate (6)
- capability (24)
- career (5)
- cars (38)
- cause (15)
- celebrity (10)
- certainty (33)
- challenge (12)
- change (21)
- change (33)
- character (9)
- charity (64)
- children (99)
- choice (93)
- citizenship (5)
- clarity (59)
- cleanliness (16)
- client (14)
- closure (5)
- clothing (26)
- co-production (11)
- coercion (6)
- cognition (59)
- color (8)
- comfortable (14)
- commercialization (4)
- commitment (113)
- communication (46)
- community (41)
- company (105)
- comparison (166)
- compatibility (27)
- competence (35)
- competition (43)
- complaining (106)
- complexity (28)
- compliance (15)
- compulsive (7)
- computers (11)
- concern (73)
- confidence (158)
- conflict (17)
- conformity (20)
- confusion (56)
- congruence (101)
- connectedness (17)
- consequences (34)
- conservation (13)
- consistency (17)
- consistency (32)
- consumerism (3)
- contamination (4)
- control (110)
- convenience (93)
- cook (4)
- cooperation (22)
- coordination (7)
- coping (15)
- cost (32)
- coupons (14)
- creativity (41)
- credibility (62)
- credit (12)
- crisis (5)
- cross-cultural (8)
- crowded (7)
- CSR (27)
- culture (60)
- curiosity (29)
- customization (15)
- damage (10)
- dealer (6)
- deals (44)
- deals (67)
- death (6)
- debt (6)
- deception (79)
- decision-making (145)
- delight (6)
- delivery (10)
- demonstrations (5)
- dependability (43)
- dependency (33)
- depletion (5)
- design (54)
- desirability (61)
- development (7)
- devotion (9)
- diet (24)
- differentiation (37)
- difficulty (98)
- disagreement (9)
- disclosure (13)
- discomfort (30)
- disconfirmation (10)
- discount (21)
- discrimination (12)
- disgust (8)
- displays (11)
- disposal (11)
- dissonance (40)
- distraction (12)
- distribution (4)
- dominance (14)
- donate (57)
- drink (34)
- drugs (14)
- duty (10)
- dyads (14)
- dynamic (8)
- eating (68)
- economy (6)
- education (30)
- effectiveness (54)
- efficacy (25)
- efficiency (20)
- effort (79)
- embarrassment (28)
- emotions (416)
- empathy (31)
- employees (106)
- encouragement (5)
- endorsement (17)
- engagement (103)
- enjoyment (131)
- entertaining (52)
- entitlement (7)
- environmentalism (78)
- envy (4)
- equality (19)
- equity (23)
- esteem (30)
- ethics (79)
- ethnicity (22)
- ethnocentrism (26)
- evaluation (84)
- excitement (64)
- exclusivity (6)
- exercise (19)
- expectations (138)
- expensive (18)
- experience (57)
- experiences (19)
- expertise (60)
- exploitation (8)
- extension (22)
- facilities (13)
- Fair Trade (7)
- fairness (32)
- fairness (54)
- faith (6)
- familiarity (90)
- family (47)
- fan (15)
- fantasy (26)
- fashion (16)
- fear (36)
- features (37)
- feedback (14)
- feelings (18)
- feelings (17)
- financial (127)
- fitness (6)
- flexibility (8)
- flow (9)
- fluency (23)
- food (136)
- foreign (9)
- freedom (28)
- frequency (27)
- friendly (55)
- friends (89)
- frustration (55)
- fulfillment (5)
- fun (68)
- future (48)
- gamble (7)
- games (30)
- gender (28)
- gift (7)
- global (8)
- goals (40)
- GOD (7)
- government (11)
- grocery (32)
- groups (32)
- growth (4)
- guarantee (13)
- guilt (19)
- habitual (10)
- happiness (91)
- harmful (28)
- hazard (10)
- health (211)
- hedonic (33)
- helpfulness (132)
- hire (4)
- home (15)
- honesty (62)
- hope (6)
- hostility (15)
- hotel (18)
- humor (14)
- idealism (4)
- ideas (14)
- identification (85)
- illness (7)
- image (244)
- imagine (7)
- importance (100)
- improvement (24)
- impulsive (42)
- incentives (10)
- income (13)
- inculcation (3)
- influence (68)
- information (90)
- innovative (75)
- inspiration (4)
- installation (5)
- insurance (7)
- integration (7)
- integrity (17)
- intelligence (20)
- intensity (20)
- intention (164)
- interaction (87)
- interest (109)
- international (31)
- Internet (26)
- internet (236)
- intoxication (8)
- intrusive (5)
- investments (36)
- involvement (173)
- irritation (48)
- job (11)
- join (5)
- judgment (14)
- justice (24)
- justification (9)
- kindness (17)
- knowledge (203)
- labels (12)
- language (19)
- leadership (17)
- learning (39)
- legal (11)
- legitimate (5)
- leisure (7)
- lifestyle (73)
- likeability (100)
- listening (10)
- local (7)
- location (24)
- logical (10)
- logo (10)
- loneliness (13)
- loss (9)
- love (42)
- loyalty (198)
- luck (12)
- luxuries (13)
- magazine (5)
- mail (8)
- management (9)
- manipulation (15)
- manufacturer (17)
- marriage (20)
- materialism (26)
- meaningful (13)
- media (27)
- medical (40)
- members (12)
- memory (37)
- message (18)
- mobile (13)
- money (59)
- mood (7)
- morality (36)
- motivation (166)
- movement (9)
- movies (27)
- music (25)
- name (8)
- nature (5)
- needs (32)
- negotiation (12)
- nervousness (19)
- newness (15)
- news (8)
- nonprofit (11)
- norms (23)
- nostalgia (9)
- novelty (26)
- nutrition (41)
- obligation (20)
- offensive (12)
- openness (17)
- opportunities (7)
- optimism (24)
- orders (11)
- organic (13)
- organizational (9)
- orientation (29)
- outcomes (21)
- ownership (31)
- packaging (19)
- pain (4)
- parents (68)
- parity (7)
- participation (47)
- past (10)
- patients (6)
- patriotism (11)
- patronage (49)
- pay (6)
- peacefulness (15)
- perception (121)
- performance (90)
- personal (35)
- personality (255)
- personnel (24)
- persuasion (71)
- phone (18)
- photography (8)
- physician (14)
- place (10)
- planning (33)
- play (18)
- pleasure (81)
- policies (15)
- political (28)
- popularity (14)
- positioning (4)
- possessions (21)
- posts (11)
- power (61)
- preference (42)
- preparedness (5)
- presentation (7)
- price (63)
- price (108)
- pride (38)
- privacy (63)
- problem (26)
- procedures (8)
- process (7)
- product (355)
- production (19)
- productivity (6)
- professional (10)
- profit (10)
- promotions (27)
- protection (29)
- proximity (12)
- publicity (12)
- punishment (15)
- purchase (273)
- qualification (4)
- quality (385)
- quantity (17)
- quit (7)
- radio (4)
- ratings (5)
- read (31)
- reality (46)
- reasoning (14)
- reciprocity (7)
- recognition (8)
- recommendation (97)
- recovery (7)
- recreation (17)
- recycling (16)
- redress (14)
- refunds (9)
- regret (30)
- relationships (97)
- relationships (144)
- relevance (83)
- reliability (65)
- religion (17)
- replacement (5)
- representation (8)
- reputation (32)
- resolution (35)
- resources (16)
- respect (37)
- responsibility (87)
- responsiveness (42)
- restaurant (29)
- restriction (19)
- retail (104)
- retailer (67)
- reviews (18)
- rewards (22)
- risk (110)
- robotic (6)
- roles (37)
- romantic (4)
- rules (10)
- rumination (8)
- sacrifice (8)
- sadness (47)
- safety (38)
- sales (21)
- sales (26)
- salespeople (69)
- satisfaction (155)
- satisfaction (234)
- saving (27)
- scarcity (12)
- search (98)
- security (36)
- selection (29)
- selectivity (5)
- self (49)
- self-concept (139)
- self-efficacy (58)
- self-regulation (14)
- senses (5)
- sensitivity (28)
- service (46)
- services (267)
- severity (19)
- sex (13)
- shape (8)
- sharing (24)
- shopping (243)
- shopping orientation (49)
- signal (15)
- similarity (107)
- size (10)
- skepticism (15)
- skills (23)
- smell (10)
- smoking (13)
- sociability (24)
- social (615)
- social class (7)
- social media (32)
- socialization (29)
- society (39)
- softness (5)
- sound (9)
- source (13)
- spatial (10)
- speed (23)
- spiritual (8)
- sponsor (33)
- sports (49)
- stability (15)
- status (113)
- stimulation (31)
- stocks (11)
- store (119)
- story (14)
- strategy (10)
- strength (27)
- stress (54)
- structure (15)
- students (10)
- style (14)
- subscription (7)
- success (61)
- superiority (58)
- supplier (5)
- support (35)
- surprise (12)
- switching (27)
- symbolism (23)
- tangible (11)
- targeting (11)
- task (114)
- taste (32)
- technology (73)
- television (66)
- temperature (7)
- tension (27)
- texture (5)
- theater (5)
- threats (31)
- time (119)
- tolerance (6)
- touch (28)
- touchpoints (4)
- tradition (8)
- training (4)
- transactions (29)
- trash (8)
- travel (22)
- treatment (25)
- trust (142)
- truth (35)
- typical (23)
- uncertainty (45)
- understanding (97)
- unique (72)
- unity (8)
- unusual (20)
- usage (72)
- usefulness (101)
- utilitarian (16)
- vacation (6)
- value (145)
- values (119)
- variety (33)
- venturesomeness (17)
- verbal (16)
- viewers (14)
- visual (89)
- volunteer (8)
- vote (8)
- wait (9)
- warmth (18)
- watch (13)
- weather (5)
- website (22)
- weight (18)
- willingness (43)
- win (11)
- WOM (46)
- work (20)
- worry (56)
- wrong (10)
- youthfulness (4)